Advertising agency · Richmond, VA

Media buying that finance and marketing can agree on

ShardRelay plans, buys, and optimizes paid campaigns across social, search, and programmatic — with weekly reporting your CFO will actually read and creative tests your brand team will approve.

Book a media audit See what we do
Q2 2026 client snapshot
−32%CPA vs. prior agency
4.1×ROAS on Meta prospecting
$2.8MManaged spend / quarter
18Active brand accounts

Illustrative aggregates across DTC and B2B clients. Individual results vary.

Three disciplines, one accountable team

We staff senior buyers and strategists — not a rotating cast of juniors learning on your budget.

Media strategy & planning

Channel mix modeling, audience segmentation, and budget pacing aligned to your funnel stages and LTV targets. We build the plan before we spend a dollar.

Buying & optimization

Hands-on campaign management across paid social, search, and programmatic. Daily bid adjustments, creative rotation, and incrementality tests — not set-and-forget.

Measurement & reporting

Unified dashboards, MER tracking, and plain-English weekly recaps. We connect platform data to your CRM so pipeline impact is visible, not guessed.

Where we buy

ShardRelay manages campaigns on the platforms your customers actually use — with platform-certified buyers on Meta, Google, and LinkedIn.

  • Paid social — Meta, TikTok, LinkedIn, Reddit
  • Search & shopping — Google, Microsoft, Amazon Ads
  • Programmatic — Display, native, CTV via DV360 & The Trade Desk
  • Lifecycle — Email-triggered retargeting, catalog sync, promo calendars

How engagements run

  1. 1

    Audit & baseline

    We review your accounts, pixel setup, creative library, and historical performance. You get a findings doc with quick wins and structural fixes.

  2. 2

    90-day sprint

    Restructured campaigns, fresh creative tests, and weekly optimization cadence. Most clients see measurable CPA movement by week six.

  3. 3

    Scale & handoff

    Once performance is stable, we expand budgets, add channels, or train your in-house team with documented playbooks.

Who we partner with

Growth-stage brands in categories where paid media is a profit center, not a line item to hide.

DTC · Wellness

Subscription brand cut blended CPA 28% in 10 weeks

Restructured Meta prospecting, introduced UGC creative sprints, and shifted 15% budget to TikTok Spark Ads.

B2B · SaaS

Pipeline-sourced LinkedIn program for Series B fintech

ABM audiences, lead-gen forms tied to Salesforce, and weekly MQL-to-opportunity reporting for the revenue team.

E-commerce · Home

Google Shopping feed overhaul lifted ROAS 1.8×

Custom labels, seasonality bid scripts, and Performance Max segmentation by margin tier.

Rooted in Richmond, buying nationwide

ShardRelay LLC was founded by media buyers who grew tired of opaque agency retainers and vanity-metric decks. We built a lean shop focused on one thing: accountable performance media for brands that need to justify every dollar.

Our team has managed eight-figure annual budgets across DTC, SaaS, and regulated categories. We keep overhead low so senior talent stays on your accounts.

ShardRelay LLC
1201 E Cary St, Suite 200
Richmond, VA 23219
[email protected]

Request a media audit

Share your current channels, monthly spend, and primary KPI. We will respond within one business day with next steps.

[email protected]